The new visual identity for Australian Unity’s Aboriginal Home Care tells a story of cultural inclusion.
John Saulo often moves between two different worlds.
As the co-founder of Aboriginal design agency Ngakkan Nyaagu (which means “see” in Wergaia and Gumbaynggirr languages), he is used to meeting the requirements of the corporate world and respecting the sensitivities of Indigenous communities.
“It’s a balancing act,” John says. “You need to make sure the Indigenous community is represented and involved while at the same time delivering a solution that meets the needs of the business.”
This was especially true when Australian Unity approached John’s agency, to design a visual identity for Aboriginal Home Care that reflected and celebrated Australian Unity’s commitment to providing culturally safe and inclusive services for Aboriginal communities.
John knew the first step was to yarn with the Aboriginal Home Care Branch Managers.
“We held a workshop and we asked them how they felt about what they do, who their clients were, what they wanted the look and feel of the visual identity to be and what story they wanted it to tell,” John says.
After ongoing consultation with the Aboriginal Home Care Branch Managers, Ngakkan Nyaagu, which John co-founded with fellow Indigenous designer Liam Ridgeway, developed a colourful and modern visual identity for Aboriginal Home Care.
“The curved lines in the design are traditional symbols that show people coming together, while the waves signify the sharing of knowledge. The non-uniform circles represent diversity, while the more angular shapes reference technology and future thinking,” John says.
“The new visual identity illustrates the relationship between communities, the flow of stories, knowledge and lore that links the past, present and future.”