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Artist impression of proposed heritage precinct.

Inspired by history and future vision

The history and heritage of the suburb of Herston inspired the development of the new Herston Quarter brand. From the shapes of the windows to the colouring of the roof tiles on the Lady Lamington Towers, every element of the new brand has been considered and thought through to ensure it reflects the rich history of the area and the future of the Herston Quarter site.

There’s a square in there

The Spanish Mission style Lady Lamington North and South Towers are iconic buildings, in prominent positions on the skyline of Herston. These buildings were constructed between 1936 and 1939 to provide additional housing for nursing staff working at the Royal Brisbane Hospital. 

The square windows in the façade of these buildings are a dominant feature. Acknowledging the historic architecture of the buildings, the square window shape provided inspiration for the design of the Surgical, Treatment and Rehabilitation Service (STARS).

Acknowledging the rich history of this site, the square architectural feature has been incorporated in the Herston Quarter brand. 

A view to the future

The vision for Herston Quarter is a vibrant health and wellbeing community that creates places for people of all ages to connect, learn, live, work and grow. Herston Quarter will become home to a vibrant and diverse community. It will offer lush green spaces, inviting retail experiences, welcoming accommodation choices and home-style retirement solutions, nurturing aged care options and expert childcare.

The arrangement of multiple sized squares in the brand symbol reflects this diverse and connected community who will live, work and visit Herston Quarter every single day.

Health, education and heritage

The blues and greens within the brand mark are informed through the health, education and research brands present within the wider health precinct, while the orange acknowledges both heritage and future by providing a link to the roof tiles on the Lady Lamington Towers and Australian Unity as the creator, developer and long-term operator of Herston Quarter.

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