We imagine a nation where all Australians live with the greatest possible personal and community wellbeing.
We are an independent mutual company that operates on commercial principles with a social purpose and is governed by our members.
We play our part in building community.
We reinvest our profits into wellbeing products and services.
We reach as many families as possible with high trust products and services.
Our ambition is to become Australia’s leading wellbeing company.
Our strategy is to build a leading, commercial, sustainable, portfolio of businesses that foster wellbeing.
Wellbeing is at the heart of everything we do.