Australian Unity has celebrated Australia Day, or Foundation Day, as it was originally known, since 26 January 1888.
Since then, Australia Day has become much more than a celebration of our nation’s foundation – it is a celebration of the modern, diverse and inclusive country that we have become.
Australian Unity marks the day by partnering with organisations that provide activities for all Australians to come together in a spirit of community connection and celebration.
In 2015 - SummerSalt Festival
In 2015, Australian Unity is supporting Exxopolis as part of Melbourne’s SummerSalt Outdoor Arts Festival.
Exxopolis is a 1000m2 interactive art installation featuring luminous alcoves, winding corridors and soaring domes flooded with colour and light, the luminarium is an experience like no other that can be enjoyed by all ages.
Social Media Competition
Inside Exxopolis, people see things from a different perspective. That’s why, as the official sponsor, we’ll be running a social media campaign and competition – asking people to tell us their perspectives on wellbeing. To follow the competition check out #wellbeing4you or visit the Lifeplus hub.
In 2014 - Celebrating community
In 2014 we once again supported the Thank you Australia campaign, an online gallery of images and messages from around Australia. The day culminated in a celebration of community, diversity and a modern Australia through a street art event, Pop-up Street Art.
Using photos from the campaign and the crowd on Australia Day, three talented street artists captured their artistic impression of what Australia Day means in the modern day. All three of them, coincidentally, chose images that represent diversity as the strongest theme that came to mind.
The event allowed us to take a fun approach to Australia Day while still celebrating the core messages of thanks and our diversity as a nation. We were able to engage with our online and on-the-day audience, fans of the street artists as well as entrants of Thank you Australia. Attendees took the opportunity to speak with the artist, with our staff and relax in our chilllout zone.
Using the hashtags #popupstreetart and #thankyouaustralia, we broadcast messages, photos, videos and mini-interviews to create a buzz and a following around our Australia Day involvement.
Click here to read a full wrap up of Australia Day 2014.
In 2013 - Saying thank you
The centrepiece of our Australia Day 2013 celebrations was a national digital campaign encouraging Australians to say ‘Thank You’. Sponsored by Australian Unity, and in partnership with the Australia Day Council of New South Wales, the ‘Thank you Australia’ campaign invited people from all walks of life to reflect on what they appreciate most about being Australian. Their unique message of thanks were added to an online repository, Aussievault.com.au, for posterity so that future generations can look back and see the things and people that have shaped our nation.
We hoped this campaign encouraged Australians to take a sense of appreciation and thanks into their everyday lives, and to make a positive contribution to their own wellbeing.